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About Us

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Brandon Rainer + Lauren Lefebvre


Owners, Founders, Partners, and Potato Enthusiasts.

We're the Potato People! The Potato Concept was created to bring delicious food to everyone. We have created a baked potato menu that is diverse and interesting just for you! Order off the menu or get creative with our ingredients list! Our potatoes cater to everyone!

We started the business in November of 2021. We have spent all of our adult lives in the food and hospitality industry working for large and small businesses and decided that it was time that we took the menu and operations into our own hands, this is when The Potato Concept was born and now we create unique crafted, twice baked, loaded russet and sweet potatoes topped with various meats, cheeses, and vegetables to wherever hungry people may gather. We love showcasing our favorite vegetables at local fairs, festivals, farmers' markets, breweries, and catered events! When we’re not selling potatoes together, we’re raising our children and running a household together. We are proud of the family we’ve been raising and we are ready for this business to be the cherry on top of the life we’ve built together.

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Pop Up Eats

The Potato Concept got its start by pairing up, and popping up, with some amazing business owners in New Hampshire who were looking to offer a unique food experience to their patrons. 


We thought local nano breweries would be the perfect place to start. We reached out to Rockingham Brewery in Derry, New Hampshire and sure enough they opted to lead the way in our pop-up restaurant adventure!


Friend raising, brand building and the endless creative possibilities of the term "gourmet loaded baked potatoes" are some of the few things we enjoy about every collab we've been a part of.


We’ve included a retrospective of events below. 


If you are looking for a fun collaboration or are hosting an event, we would love to get creative with you!

Past Events

Explore our past events, some of which are recurring for us!

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1. Rockingham Brewery, Derry, NH

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2. Farmers & Artisan Market, Burlington,  MA

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3. Aviation Museum of NH, Londonderry, NH

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4. Hopkinton State Fair, Hopkinton, NH

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5. Makers Market, New Boston, NH

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6. Goffstown Public Library, Goffstown, NH

7. Salem Farmers Market, Salem, NH

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8. West LA Beer Co., Swanzey, NH

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9. Spyglass Brewing Company, Nashua, NH

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10. The Creators Exchange, Gardner, MA

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11. Great North Aleworks, Manchester, NH

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7. Salem NH Farmers Market, Salem, NH

12. End of Summer Bash, Methuen, MA

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13. Derry Homegrown Farm & Artisan Market, Derry, NH

14. Bedford Farmers Market, Bedford, NH

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15. Deerfield Fair, Deerfield, NH

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